Fists in Solidarity

2021 Campaign

Our inaugural 2021 Alberta Mentally Strong campaign reached over 11,000 people and gained nearly 200 responses as well as increased awareness and $1400 in financial support for 8 Alberta charitable organizations:


  • Calgary Women's Emergency Shelter

  • Shades of Colour Edmonton

  • Girls Inc. of Northern Alberta

  • Urban Society for Aboriginal Youth in Calgary

  • Red Deer Queer Community Association

  • Big Brothers Big Sisters of Medicine Hat and District

  • United Way Lloydminster and District

  • Little Warriors of Edmonton. 


While the numbers are not very big at this first go-around, it is a significant first step towards bringing more Albertans together for meaningful conversations and actions to build mental resiliency in times of difficulty. We look forward to increasing our results and community engagement year after year. 


For our 2021 AMS campaign video, please visit:


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